Alex Castro

Expanding into Sales & Marketing

Worked as a call agent selling print and online advertising in Houston, Texas. This role marked my transition from technical work to business development and sales.

Core Activities:

• Print & Digital Advertising Sales: Successfully sold advertising solutions to businesses across Houston
• CRM Management: Utilized company CRM systems for effective lead management and client tracking
• Lead Generation: Learned and implemented lead scraping techniques to acquire new clients
• Client Prospecting: Developed skills in identifying and qualifying potential advertising clients
• Sales Process Optimization: Gained experience in both traditional and digital advertising sales

Key Learning:

This experience taught me the fundamentals of sales, customer relationship management, and digital marketing strategies. It was crucial in developing my business acumen and understanding of market dynamics.

The Innovation Breakthrough

Started as a BDC representative but quickly identified inefficiencies in VinSolutions and eLeads CRM systems. This led to developing personal tools that enhanced performance, ultimately resulting in a role transition to implement these systems company-wide.

Initial Role & Discovery:

• BDC Operations: Handled customer inquiries and lead management as a BDC representative
• System Analysis: Identified critical inefficiencies in existing CRM workflows
• Problem-Solving Initiative: Took initiative to develop personal productivity tools

Innovation & Development:

• Custom Tool Creation: Developed tools to enhance personal and team performance
• Security Implementation: Added security measures to protect company data
• Performance Reporting: Created comprehensive reporting systems for all agents
• Company-wide Implementation: Successfully rolled out solutions across the organization

Impact:

This role marked my transition from user to creator, significantly enhancing overall operational effectiveness and establishing me as an innovative problem-solver within the organization.

Role Evolution & Achievements

Working as a developer at TrueBDC, I focused on creating tools to enhance agent efficiency and productivity. This role marked my transition into AI and automation technologies.

Key Developments:

• Automation Scripts: Developed scripts for automating repetitive processes, significantly reducing manual work
• Click-to-Dial Functionality: Implemented seamless communication tools for agents
• Fast-Refresh Systems: Created systems for real-time lead updates and management
• Batch Processing Tools: Designed tools for handling multiple leads efficiently
• Visual Error Prevention: Implemented visual aids to minimize operational errors
• Real-time Reporting: Developed comprehensive reporting systems for all dealership clients

Impact:

These innovations significantly improved overall company productivity and established me as a key contributor to the organization's technological advancement.

B2B Marketing & Development Excellence

Currently serving as a Business Development Representative at Repair Lift, a B2B marketing company, where I combine sales expertise with technical innovation to drive exceptional results.

Core Responsibilities:

• B2B Lead Generation: Identifying and qualifying high-value business prospects
• Client Relationship Management: Building and maintaining strategic B2B partnerships
• Sales Process Optimization: Continuously improving conversion rates and efficiency
• Market Research: Analyzing B2B market trends and opportunities

Technical Innovations:

• Custom Dashboards: Developed comprehensive dashboards to track and understand key performance metrics
• Analytics Tools: Created tools for deep-dive analysis of sales performance and market trends
• Automation Solutions: Built custom tools to streamline my workflow and maximize productivity
• Performance Optimization: Implemented data-driven approaches to continuously improve my sales effectiveness

Results & Impact:

By combining traditional B2B sales skills with custom-built analytical tools and dashboards, I've been able to significantly outperform standard metrics and provide valuable insights to the marketing team.